Jim Cramer calls this popular retailer’s stock ‘the real winner’ (2025)

Business

By Colette Bennett TheStreet

Investors are going through some unprecedented headwinds this year.

While the stock market is always going through its ups and downs, it's seen a battering ever since President Trump announced the details of his tariffs plan on April 2, a day Trump called "liberation day."

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While not every business saw its stocks affected by the announcements, many suffered a sharp drop in value, leading investors around the world to panic about what may be coming down the road.

Expert analysts also warned of rough waters ahead, especially for the tech industry. Wedbush's Dan Ives called the tariffs an "economic Armageddon," saying that they will "crush the tech trade, AI Revolution theme, and overall industry in the process."

Related: Star analyst makes a grim prediction for the tech market

With Trump's tariffs on a 90-day pause everywhere except China, alarmed investors may be wondering if any stocks are safe to invest in, in or outside of the tech market. Luckily, CNBC pundit Jim Cramer has one seemingly tariff-immune recommendation for you to consider.

Jim Cramer calls this popular retailer’s stock ‘the real winner’ (1)

Cramer believes in this famously popular discount retailer

Cramer posted a tweet on X on the morning of April 28 addressing the news that Temu will follow Shein in raising its prices. Both retailers had found great success in the U.S. market previously, thanks to ultra-low prices.

"Temu joins Shein in the price increases from China," Cramer said in the tweet. "I know this will hurt the working person but it will bring needed relief to American retail. Could it save Kohl's? Help Macy's? Just go buy TJX, as that's the real winner."

Related: Veteran trader revisits stock price target for retailer TJX amid dueling tariffs

TJX's impressive rise

TJX Companies, which includes TJ Maxx, Marshalls, HomeGoods, Winners, and TK Maxx, has been catching both investors' and analysts' attention lately, with Citi upgrading the retailer's stock from neutral to buy and boosting its price target to $140 from $128 in early April.

Citi said it views TJX as "defensively positioned" in the near term but well-positioned for continued growth in the long term as other retailers "struggle and close stores."

Related: Global retailer closing U.S. stores, no bankruptcy planned

According to TheStreet Pro's Stephen Guilfoyle, TJX is now "a top-15 position in his most active book."

Guilfoyle points out that while there are other discount retailers in the space, such as Walmart, Kohl's, Dollar Tree and Five Below, TJX maintains a strength that will serve it extremely well in the current economic climate.

"TJX... is buying these goods after higher-end retailers had been stuck with unwanted inventories and needed to get them out the door," Guilfoyle wrote for TheStreet. "Hence, even if imported, someone else has already paid the tariffs or duties. This could very well work in the favor of a retailer such as TJX and allows the firm to potentially escape some of the margin compression faced by competitors."

Originally founded in 1976, TJ Maxx was TJX's main brand for years before it acquired Winners in 1990 and then launched HomeGoods in 1992. It also acquired Marshall's in 1995.

TJ Maxx and Marshall's have also developed a cult following among shoppers, spawning highly active Facebook groups dedicated to sharing what they find on their trips to the retailer.

TJX stock was up 0.18% at the time of this writing, at $126.79 per share, and has risen more than 32% in the last year.

Related: Fan favorite retail chain nears end after Chapter 11 bankruptcy

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This story was originally published April 28, 2025 at 10:17 AM.

Jim Cramer calls this popular retailer’s stock ‘the real winner’ (2025)

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